What is so Special About 226ERS Sports Nutrition?

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There’s a premium new sports nutrition brand on the South African block and it’s already making an impact. Established in 2010 by an Ironman Triathlon champion, 226ERS offers more than 80 products that contain the most natural ingredients possible to support energy and recovery for endurance sports.

High performance sportsmen and women push their bodies to the limit. Often beyond. The difference between winning and losing a high-profile title comes down to which athlete is better prepared. Sensible sports nutrition is an integral piece in the committed athlete’s performance puzzle. And it’s on this foundation that the 226ERS brand was established.

For more than a decade, competitive Basque triathlete Jesus Sanchez, struggled to achieve his full potential in long-distance races due to digestive disruptions caused by ‘mainstream’ supplements. He discovered it wasn’t only unique to him, but also to many others and decided to do something about it. In 2010, based on his exhaustive research, Sanchez began to make his own compositions, eliminating gluten, drastically reducing sugar and incorporating as many natural products as possible.

This proved to be the ideal solution he needed and it showed in his results, which began to improve, including winning his age group title at Ironman Roth in under nine hours and becoming the 35-39-year division European Triathlon Champion. His passion for Ironman distance triathlons is what inspired the name 226ERS. The total distance of an Ironman triathlon is 226km.

226ERS is committed to developing the best products with the most natural ingredients and of the highest quality. The brand strives to reduce or eliminate sugar, avoid using palm oil for ecological reasons and have gluten-free and vegan products. The primary objective of 226ERS is fuel athlete performance and recovery with cutting-edge sports nutrition products designed for endurance athletes, fitness enthusiasts, and wellness seekers.

226ERS has segmented its range into four primary categories – Energy (Carbohydrates), Recovery (Proteins), Hydration (Salts) and Supplements (Support). For energy, there are drinks, bars, gels and gums; for recovery, there are drinks and bars; for hydration, there are drinks, tablets and bars; and for supplements, there are Aminos and other essential nutrients in drinks, bars and tablets. The majority of 226ERS products come in resealable heavy-duty foil sachets to reduce the use of plastics required for the manufacture of tubs.

“Committed age-group athletes pursue perfection just like professional athletes do. Week in, week out, month in, month out, year in, year out – always on a constant quest to improve and go for the win,” said Kyle Mitchell, a competitive cyclist who is driving force behind the South African distribution and marketing of 226ERS Sports Nutrition.

“South Africa has an ideal climate for endurance sports and we are fortunate to have both high-profile international events as well as a busy domestic racing calendar for mountain biking, road cycling, gravel racing, trail running and triathlon. This is the ideal market for 226ERS, which offers premium supplements for discerning endurance sportsmen and women as well as those looking to graduate to a supplement brand that is made to eliminate stomach troubles and digestion disruption,” added Mitchell.

Mitchell is also the owner of Team Honeycomb 226ERS, one of the country’s leading professional bicycle-racing squads, which includes multiple national champions, Mark Pritzen, Hayley Preen and Wessel Botha. The team is fueled by 226ERS for training, racing and recovery.

Another high-profile South African endurance athlete fuelled by226ERS is professional triathlete and Paris Olympian, Jamie Riddle. The premium sports supplement brand is also supporting sporty Instagram influencers, Chad Nathan (@gingerwithagropro) and Simon Stofberg (@simonstofberg).

“We have invested significantly in the 226ERS brand and have short-, medium- and long-term goals for 226ERS in South Africa. Sports nutrition is a crowded segment, but ultimately, the brands with the products that help the athletes achieve optimal performance will stand out and grow,” said Mitchell.

“You simply cannot get anything better than the quality of the 226ERS products. We are already selling 226ERS products to South African athlete via our online store 226ers.co.za and will announce any additional stockists as we secure them,” added Mitchell.